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how to make money online personal training




hey, bedros keuilian here, i'm a fitnessmarketing expert, which pretty much means i help personal trainers grow theirbusinesses, make more money, and get more clients. infact, i've been doing this for well over a decade and started off with my own multiplepersonal training facilities and did pretty well for myself. now, what i want to talk about today is specifically starting a personaltraining business because we all start off in a big boxgym, at some point we have migrated to trainingclients at home,


but when you really start taking thatnext step into entrepreneurship, and you want to open up your own boot camp orpersonal training center, or even a small community gym; where doyou start, right? well, i can tell you this: you don'thave to worry about street visibility. number one, you just don't have to worryabout street visibility. we̢۪re not starbucks, we̢۪re not subway, in that people are not gonna impulsepurchase personal training, bootcamp, or amembership, right? what they're going to do, is there gonna seek you out througheither word-of-mouth or through some


online or offline marketing strategythat you've done. if you have clients already they might refer their friends, family, or coworkers to you. but iwant you to rest assure that you don't have to worry about payingridiculous amount of dollars per square footage because you don't need acommercial strip mall. now, having said that, if you are lookingat a light industrial or an industrial place that is kinda over around the corner,behind the bend, and and the price is pretty fair, and you have a commercial


storefront with the same square footage forthe same dollars per square foot; listen, take the commercial spot, right?because, hey, we̢۪ll take some street traffic. butotherwise we don't really need that. so thing number one is: look forlight industrial or an industrial building that you cango in to. thing number two is, and and this is something that ilearned through working with a reality tv show, actually on the spikenetwork, which, sadly, a lot of gym owners thatwe were trying to help on this reality tv show which we can̢۪ttalk about just yet,


ran into the problems they werehaving when they outgrew their first location too quickly. in other words, some went from 2,000 squarefeet to 12,000 square feet, others went from 4,000 squarefeet to 20,000 square feet. and so the first thing i can tell you is:start small. you know, there's nothing wrong withbursting at the seams, right? you want to have that that appearance in your studio or boot camp, where everybody wants to go to that placethat's happening, that̢۪s packed,


that̢۪s hard to get a table in. that's theplace you want your training center to be like, right? not this big ass open space thatyou have to heat and cool. it's gonna cost you thousands of dollarsa month to run. you̢۪re gonna have to load up with awhole bunch of equipment, otherwise it̢۪s gonna look so empty and barren, right? keep it around 2,000 square feet,1,500 square feet. my personal location is 3,200 square feet, and, gosh, we can fit about forty-fivepeople in there, training at any given time.


and and that's awesome. and we run 30minute a boot camps. and so we run about 4 or 5 boot camps in themorning, and three more in the late afternoon, after work, and that's really it. we thenrent out our facility to palates and yoga instructors becausethey are non-competitive with us, right? and so they can use our facility, our inthere boot camp, well, to run their programs and pay us alittle rent. and we do pretty well. and so, thing number one, then, is lightindustrial or industrial place. thing


number two is: keep a small footprint and grow slowly, right? now, thing number three is: don'tspend all your time, money effort, and energy on making this placelooks super duper awesome, and completely neglecting the number onething you have to do to drive traffic, which is marketing, right? marketing is the life-blood of yourbusiness. and i can't tell you how many fitness business owners would take out loans and make this


awesome gym or personal training studio,and before you know it, they̢۪ve used up, you know, a hundred and fortythousand dollar loan. and they've got zero dollars left, whenthey open the doors, for marketing. you know, could you at least put four,five, six thousand dollars aside for marketing so you can drop two thousand postcards so that you canso that you can run some ads on facebook or or google, right? so that you can buy some mailingaddresses and send letters to people in your community


so always focus on marketing. and when itcomes to marketing your boot camp, or your gym for thatmatter, you̢۪ve got to focus on the three things that really matter mosteach and every month: online marketing, offline marketing, andof course internal marketing. now, let me explainthese three things because they are, to me, the pillar of what your fitnessbusiness should be built on. so, let's look at these things. thingnumber one: we̢۪re gonna go online. well,


now, look at all the different onlinemarketing strategies that you have. for example, you̢۪ve got deal-of-the-day sites, right?like living social and groupon. you should negotiate with them and seeif they can run deals for you. you know, anywhere from twoto four times a year, right? i mean, they are a great source ofonline traffic. now you might think to yourself: well, those people are not qualified, or aretire kickers, or whatever. i can tell you this because i'm thepresident of fit body boot camp, and we've got hundreds of locations worldwide,


groupon is one of the number onestrategies that we use to get clients who pay is anywhere from $147 to $247a month. they all come in on a 21-day or six-week, you know, forty, fifty dollar program. and about 25 to 33 percent of thosepeople who come in through groupon, we end up converting into lifelong clients. so don't neglect that. thing number twoyou can you online is: create fan page and start runningads to people in your community who are your target market,


right? thing number three is: optimize yourwebsite for the keywords that matter most to you. so that when people search for a localbusiness, for example if someone searches for, let̢۪s say, chino hills personal trainer or chino hills fitnessboot camp, they're gonna find your location and your website. not the competitor. thingnumber four is to build an email list. if you don'thave an email list right now then you're really missing out on awhole bunch of clients because when you build an email list of prospects, ofpeople in the community


who are interested in burning fat, who wanna learnmore tips and healthy recipes from you, overtime they get to know, like, and trust you, they're ultimately going to buy from youwhen they're ready to work with a trainer. so look at all the off-the-top-of-my-headonline strategies that you can use. now let's go into thing number two which is offline. i̢۪ll pick a small business that has anywherefrom five to fifteen employees, a chiropractor, dentist, real estateoffice, right? a hair salon with the whole bunch ofhairdressers, and i̢۪ll go do a lunch and learn.


lunch and learns are really awesome. i’ll say, â€Å“hey, i’m gonna come in here for 45 minutes, buy guys all lunch,” and we’ll takethem like subway sandwiches, the healthiest versions of a subway sandwichthat we can get our hands on, and taking their party platter fromsubway, which is better than what they were eating anyway which is probably somekind of cheese and broccoli soup for lunch, right? and in that time, while they’re eating ahealthy subway sandwich, at least the healthiest version we can find, we're educating themon fitness and nutrition, on accountability and motivation andmindset,


and at the end of this little, minilunch and learn process, i offer them all a free week to cometry us out and i captured their email addresses and phone numbers. i say, â€Å“hey,here's a clipboard give me your email addresses and phonenumbers, and of course i'm gonna reach out to you and offer you are free weekto try us out. now they go into my database, right?you could also one of the best offline marketingstrategies you can use as well, is to send out direct mail. now, directmail is kinda hit and miss for a lot of people, your offer has to be irresistible. andwhat i found is,


your offer has to be under a hundreddollars. so considering the 14 day fat furnace program for sixty seven dollars, or consider a 28-day flat belly programfor ninety seven dollars, those are the best promoting offers. sendpostcards out to houses that you feel are, you know, in thatupper demographic who might have the ideal client in them.start off with about 500 postcards, don̢۪t send out like 2,000without testing. start with like 500 and then if that works well for you thenroll out to a bigger number of people. now thing number three, of course,


is referrals. referrals are your internal marketingstrategy and referrals are the lifeblood of your business.because as you use these top two to initially build your clientele base,ultimately you're going to throttle back on thing number one and two and you're going to use more word ofmouth and client referrals to get their friends, family, coworkers into your business. by the way, the peoplewho come to you referred are also easier to close. andconverted into life-long clients.


so i hope this made a lot of sense toyou and of course if you have any questions you can visit me on my blog. just click the link down below in thedescription box and you̢۪ll get more information on how to grow your fitness business. i̢۪ll see you later.







Just got my check for $500 

Sometimes people don't believe me when I tell them about how much you can make taking paid surveys online...

 So I took a video of myself actually getting paid $500 for paid surveys to finally set the record straight.


   

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